Discover business acumen: core components, traits of leaders, development steps & metrics to boost decision-making and scale success.

Your customers are changing how they buy. If your business isn’t adapting, you’re already behind.
In this episode of Catalyst for the Trades, Jennifer Bagley talks with Josh Koplin from Eden about how AI and digital tools are reshaping the home services industry. They explain what today’s customers expect, and how companies can meet those expectations with fewer steps, more control, and instant results.
This isn’t a trend. It’s a shift. And it’s happening fast.
Customers want fewer phone calls, faster answers, and the ability to move at their own pace. If your business is still relying on manual quotes, long waits, or back-and-forths, you’re losing leads.
Josh shares how tools like Eden are helping contractors modernize their sales process and close deals faster.
1. Consumers Want Self-Service
Customers expect control over the buying process. Learn how to offer digital-first options that reduce friction and increase conversions.
2. AI Improves Experience and Efficiency
AI isn’t just for tech companies. It can help automate tasks, personalize service, and speed up workflow so you can better serve more customers.
3. Instant Quotes = Faster Sales
Josh breaks down how Eden’s digital tools allow contractors to deliver fast, accurate pricing, which helps close more jobs on the spot.
4. Simplifying the Process Boosts Revenue
Removing extra steps from the sales process increases customer satisfaction and shortens the path to payment.
5. Tech Levels the Playing Field
You don’t need to be a giant to compete. Innovative tools give smaller companies a chance to win more business without adding overhead.

Discover how leading home‑service companies are leveraging AI, subscription models, and digital‑first strategies.
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Discover business acumen: core components, traits of leaders, development steps & metrics to boost decision-making and scale success.

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