How Karen Sager Is Using Innovation to Disrupt the Gutter Guard Industry

The gutter industry doesn’t usually scream innovation. But Karen Sager is changing that.

In this episode of Catalyst for the Trades, Chuck Staszkiewicz talks with Karen about her journey from corporate banking to becoming a leader in home improvement manufacturing. Her company’s micro mesh gutter guards, infused with copper, are tackling common issues like moss and algae while setting a new standard for performance and durability.

This isn’t just a product story. It’s a blueprint for building a modern business in the trades.

Why This Episode Matters

Karen isn’t just improving gutter technology. She’s rewriting the playbook on how to scale, market, and innovate in an often overlooked space. Her story offers clear lessons for contractors, manufacturers, and service business owners looking to grow smarter.

What You’ll Learn in This Episode

1. How Micro Mesh Gutter Guards Are Changing the Game

Karen explains the science behind her product and how it solves the clogging and deterioration problems that traditional gutter systems can’t.

2. Why Copper Is the Secret Weapon

Copper doesn’t just look good. It prevents moss and algae growth, extending the life and performance of the product.

3. Scaling With Smart Business Systems

From operations to sales, Karen shares how she built systems that keep her team lean, productive, and ready to scale.

4. Why Financial Literacy Matters for Growth

Karen explains how a strong financial foundation helped her navigate big decisions and expand with confidence.

5. Using Licensing to Expand Faster

Instead of trying to do it all in-house, Karen is leveraging licensing models to grow her reach while staying focused on innovation.

6. Rethinking Marketing in the Trades

Karen discusses how she’s finding success beyond traditional trade shows, using unique strategies to reach new audiences and drive demand.

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