How to Protect Profit and Lead with Purpose in Home Services

If you're struggling with pricing, rising costs, or figuring out how to use AI, you’re not alone. The home services industry is shifting fast. And if you’re not adapting, you’re falling behind.

In this episode of Catalyst for the Trades, Jennifer Bagley sits down with Danielle Putnam, president of The New Flat Rate. Known for cutting through the noise with clear, practical advice, Danielle shares how contractors can lead with confidence, price with purpose, and use technology to work smarter, not harder.

This isn’t theory. It’s a blueprint for staying profitable and relevant in a changing market.

Why You Should Listen

Danielle has helped thousands of contractors navigate everything from pricing structure to team burnout. Her take on leadership, tech, and profit strategy will help you make better decisions faster, without sacrificing your team or your customers.

What You’ll Learn in This Episode

1. Why Mindset Matters More Than Ever

Danielle explains how choosing optimism and purpose can influence team morale, customer trust, and long-term success, especially in uncertain markets.

2. AI Is a Tool, Not a Threat

Learn how AI is helping contractors overcome communication barriers, educate customers more effectively, and streamline service options.

3. Transparent Pricing Builds Trust

Today’s homeowners do research. They come prepared. Danielle shares how to meet them with honest, upfront pricing that protects both profit and reputation.

4. Stop Giving Away Value for Free

That little “extra” work adds up. Find out how to use menu pricing to capture what you’re worth and close the gap on lost revenue.

5. Profit With Purpose

Profit isn’t about ego. It funds your team, builds your future, and supports better service. Danielle breaks down how to protect it without sacrificing your values.

6. How to Adjust Prices the Right Way

Need to raise rates? Danielle shares how to time your price changes, communicate clearly, and balance demand with team well-being.

7. Why In-Person Events Still Matter

From peer groups to networking meetups, Danielle explains how real-world connections fuel growth, solve problems, and strengthen your values.

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