How to Stay Competitive as AI and Consumer Behavior Reshape Home Services

The home services industry is changing fast. If you're not adapting, you're falling behind.

In this episode of Catalyst for the Trades, Jennifer Bagley sits down with Darren Dixon, CEO of fyxify, and George Donaldson, CEO of the Fix-It Group. Together, they break down how AI, new consumer habits, and shifting market dynamics are forcing business owners to rethink how they operate.

This isn’t theory. It’s a practical conversation about what’s happening now and what smart businesses are doing to stay ahead.

Why Most Companies Are Missing the Shift

Too many home service companies are still using outdated marketing, sales, and service models. Meanwhile, AI is changing the way customers search, buy, and interact. If you’re not paying attention, your business is already behind.

What You’ll Learn in This Episode

1. AI Is Changing the Game

From call centers to technician routing, AI is streamlining operations and improving customer experience. Learn how it’s driving real efficiency and better service.

2. Search Patterns Are Evolving

Consumers are moving away from traditional Google searches. AI-powered tools are changing how people find and choose service providers. Your marketing strategy needs to keep up.

3. Smarter Service Models Drive Trust

AI tools now guide customers through the buying process, helping them make confident decisions without feeling pressured. This builds trust and increases conversions.

4. Disruption Is Coming Fast

Private equity, market consolidation, and higher consumer expectations are transforming the competitive landscape. Learn how to prepare before it’s too late.

5. Old Business Models Are Breaking

Distribution is changing. Sales tactics are shifting. Companies that don’t adjust will lose relevance. Darren and George explain how to pivot quickly and win in this new environment.

Why This Episode Matters

This is your wake-up call. AI is not a future trend—it’s already here. Consumer behavior is shifting. If you want your business to grow in the next 12 to 24 months, you need to make changes now.

🎧 Listen to the full episode today and get the strategies you need to stay relevant, compete smarter, and lead in a rapidly evolving industry.

Meet Your Hosts

Jennifer Bagley

Jennifer Bagley is the CEO and founder of CI Web Group, an AI-enabled marketing agency helping home service businesses achieve exceptional growth. With over 15 years of experience, she has led companies to significantly increase their leads and revenue through innovative strategies and emerging technologies. Her 12 Step Roadmap to Accelerated Results is a trusted framework for HVAC, plumbing, and electrical companies looking to expand their markets and achieve lasting success.

Chuck Staszkiewicz

Chuck is an accomplished entrepreneur and growth strategist, renowned for scaling All Hours Plumbing into a $20 million industry leader before its successful sale in 2023. A co-founder of The Opus & Golds Group, he helps companies grow through innovative strategies and operational excellence. Through his work, Chuck continues to inspire entrepreneurs to achieve their highest potential.

Don’t Fall Behind. Subscribe Now.

The trades industry is moving fast. If you’re not learning, you’re losing. Catalyst for the Trades gives you real strategies from real experts. No fluff, just what’s working.

🎧 Subscribe on your favorite podcast app to get the insights you need to stay ahead, grow smarter, and win more business.