Staying Competitive as AI and Consumer Behavior Reshapes

The home services industry is changing fast. If you're not adapting, you're falling behind.

In this episode of Catalyst for the Trades, Jennifer Bagley sits down with Darren Dixon, CEO of fyxify, and George Donaldson, CEO of the Fix-It Group. Together, they break down how AI, new consumer habits, and shifting market dynamics are forcing business owners to rethink how they operate.

This isn’t theory. It’s a practical conversation about what’s happening now and what smart businesses are doing to stay ahead.

Why Most Companies Are Missing the Shift

Too many home service companies are still using outdated marketing, sales, and service models. Meanwhile, AI is changing the way customers search, buy, and interact. If you’re not paying attention, your business is already behind.

What You’ll Learn in This Episode

1. AI Is Changing the Game

From call centers to technician routing, AI is streamlining operations and improving customer experience. Learn how it’s driving real efficiency and better service.

2. Search Patterns Are Evolving

Consumers are moving away from traditional Google searches. AI-powered tools are changing how people find and choose service providers. Your marketing strategy needs to keep up.

3. Smarter Service Models Drive Trust

AI tools now guide customers through the buying process, helping them make confident decisions without feeling pressured. This builds trust and increases conversions.

4. Disruption Is Coming Fast

Private equity, market consolidation, and higher consumer expectations are transforming the competitive landscape. Learn how to prepare before it’s too late.

5. Old Business Models Are Breaking

Distribution is changing. Sales tactics are shifting. Companies that don’t adjust will lose relevance. Darren and George explain how to pivot quickly and win in this new environment.