How to Turn Social Media Into a Growth Engine for Your Home Service Business

If you think social media is just for showing off projects or sharing company updates, think again. It’s one of the most powerful tools for brand visibility, lead generation, and recruiting, especially in the trades.

In this episode of Catalyst for the Trades, Jennifer Bagley teams up with Jen McKee to share precisely how home service companies can use social media to build trust, attract talent, and drive real business growth. Jen brings hands-on experience from years of managing social for the trades. Jennifer brings the digital strategy to back it up.

Together, they deliver a no-fluff breakdown of what works and what doesn’t.

Why Most Contractors Struggle on Social

Too many businesses post randomly or let approvals slow everything down. Others ignore social media altogether. The result? Missed opportunities and poor engagement. This episode shows you how to fix that.

What You’ll Learn in This Episode

1. From Restaurants to the Trades

Jen shares how she transitioned into managing social for home service brands and what made her strategies stick.

2. Consistency Builds Credibility

Posting regularly keeps your brand visible and earns trust. Jen and Jennifer explain how to create a rhythm that works without overwhelming your team.

3. Streamline the Process

Stop waiting for approvals. Learn how to empower your team to contribute and build a smoother workflow that keeps content flowing.

4. Your Personal Brand Matters

A strong personal brand attracts customers, builds authority, and helps you recruit better. Jen shares how to use your story to grow your business.

5. Use AI to Speed Things Up

AI tools can help you brainstorm, write, and schedule content faster. You’ll learn which tools to use and how to apply them without losing your voice.

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Why This Episode Matters

Social media isn’t optional. It’s where your future customers and employees are looking. The companies that show up consistently and authentically will win. This episode gives you a playbook to do it right.

🎧 Listen to the episode now and get the tools you need to create content that converts, builds trust, and helps your business stand out online.

Meet Your Hosts

Jennifer Bagley 

Jennifer Bagley is the CEO and founder of CI Web Group, an AI-enabled marketing agency helping home service businesses achieve exceptional growth. With over 15 years of experience, she has led companies to significantly increase their leads and revenue through innovative strategies and emerging technologies. Her 12 Step Roadmap to Accelerated Results is a trusted framework for HVAC, plumbing, and electrical companies looking to expand their markets and achieve lasting success.

Chuck Staszkiewicz 

Chuck is an accomplished entrepreneur and growth strategist, renowned for scaling All Hours Plumbing into a $20 million industry leader before its successful sale in 2023. A co-founder of The Opus & Golds Group, he helps companies grow through innovative strategies and operational excellence. Through his work, Chuck continues to inspire entrepreneurs to achieve their highest potential.

Don’t Fall Behind. Subscribe Now.

The trades industry is moving fast. If you’re not learning, you’re losing. Catalyst for the Trades gives you real strategies from real experts. No fluff, just what’s working.

🎧 Subscribe on your favorite podcast app to get the insights you need to stay ahead, grow smarter, and win more business.

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