How to Turn Social Media Into a Growth Engine for Your Home Service Business

If you think social media is just for showing off projects or sharing company updates, think again. It’s one of the most powerful tools for brand visibility, lead generation, and recruiting, especially in the trades.

In this episode of Catalyst for the Trades, Jennifer Bagley teams up with Jen McKee to share precisely how home service companies can use social media to build trust, attract talent, and drive real business growth. Jen brings hands-on experience from years of managing social for the trades. Jennifer brings the digital strategy to back it up.

Together, they deliver a no-fluff breakdown of what works and what doesn’t.

Why Most Contractors Struggle on Social

Too many businesses post randomly or let approvals slow everything down. Others ignore social media altogether. The result? Missed opportunities and poor engagement. This episode shows you how to fix that.

What You’ll Learn in This Episode

1. From Restaurants to the Trades

Jen shares how she transitioned into managing social for home service brands and what made her strategies stick.

2. Consistency Builds Credibility

Posting regularly keeps your brand visible and earns trust. Jen and Jennifer explain how to create a rhythm that works without overwhelming your team.

3. Streamline the Process

Stop waiting for approvals. Learn how to empower your team to contribute and build a smoother workflow that keeps content flowing.

4. Your Personal Brand Matters

A strong personal brand attracts customers, builds authority, and helps you recruit better. Jen shares how to use your story to grow your business.

5. Use AI to Speed Things Up

AI tools can help you brainstorm, write, and schedule content faster. You’ll learn which tools to use and how to apply them without losing your voice.

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