Episode
5
July 3, 2025

Stop Chasing New Leads. Start Closing the Ones You Already Have.

Most home service businesses are obsessed with lead generation. But the real growth happens when you fix what’s leaking inside your sales pipeline.

In this episode of Catalyst for the Trades, Jennifer Bagley sits down with Devon Murphy, CEO of Reignite Sales Solutions. Devon brings a fresh perspective on sales from years in the HVAC industry and explains how to drive more revenue by tightening your internal processes.

This is about reclaiming lost opportunities, not just hunting for new ones.

Why Your Sales Strategy Might Be Costing You Money

You’re probably sitting on a goldmine of past leads, former customers, and half-done jobs. The problem isn’t volume. It’s follow-through. Devon explains how to close the loop, align your team, and use smart tools to boost sales without spending more on ads.

What You’ll Learn in This Episode

1. Your Customer Database Is More Valuable Than You Think

Learn how to use your existing data to generate new revenue, book more jobs, and build long-term relationships.

2. Efficient Teams Drive Profitable Results

Discover the internal processes that help sales and service teams operate at full capacity without burning out.

3. Alignment Improves Culture and Retention

Devon explains how to connect employee goals to the bigger company vision to boost morale, accountability, and team performance.

4. Culture Isn’t Just About Perks

Improving engagement starts with structure. Get practical ways to build a stronger workplace that supports growth and lowers turnover.

5. AI and Automation Are Changing the Game

Find out how technology is helping companies reduce missed opportunities, automate follow-ups, and close more deals.

Why This Episode Matters

Sales success isn’t just about what you bring in. It’s about what you recover, what you retain, and how you scale without adding chaos. This episode gives you the blueprint for building a smarter sales system that works now and into the future.

🎧 Listen to the full conversation now and take the first step toward reclaiming lost revenue and creating a stronger sales engine.

Meet Your Hosts

Jennifer Bagley

Jennifer Bagley is the CEO and founder of CI Web Group, an AI-enabled marketing agency helping home service businesses achieve exceptional growth. With over 15 years of experience, she has led companies to significantly increase their leads and revenue through innovative strategies and emerging technologies. Her 12 Step Roadmap to Accelerated Results is a trusted framework for HVAC, plumbing, and electrical companies looking to expand their markets and achieve lasting success.

Chuck Staszkiewicz

Chuck is an accomplished entrepreneur and growth strategist, renowned for scaling All Hours Plumbing into a $20 million industry leader before its successful sale in 2023. A co-founder of The Opus & Golds Group, he helps companies grow through innovative strategies and operational excellence. Through his work, Chuck continues to inspire entrepreneurs to achieve their highest potential.

Don’t Fall Behind. Subscribe Now.

The trades industry is moving fast. If you’re not learning, you’re losing. Catalyst for the Trades gives you real strategies from real experts. No fluff, just what’s working.

🎧 Subscribe on your favorite podcast app to get the insights you need to stay ahead, grow smarter, and win more business.

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Guests

Devon Murphy
Reignite Sales Solutions