Stop Chasing New Leads. Start Closing the Ones You Already Have.

Most home service businesses are obsessed with lead generation. But the real growth happens when you fix what’s leaking inside your sales pipeline.

In this episode of Catalyst for the Trades, Jennifer Bagley sits down with Devon Murphy, CEO of Reignite Sales Solutions. Devon brings a fresh perspective on sales from years in the HVAC industry and explains how to drive more revenue by tightening your internal processes.

This is about reclaiming lost opportunities, not just hunting for new ones.

Why Your Sales Strategy Might Be Costing You Money

You’re probably sitting on a goldmine of past leads, former customers, and half-done jobs. The problem isn’t volume. It’s follow-through. Devon explains how to close the loop, align your team, and use smart tools to boost sales without spending more on ads.

What You’ll Learn in This Episode

1. Your Customer Database Is More Valuable Than You Think

Learn how to use your existing data to generate new revenue, book more jobs, and build long-term relationships.

2. Efficient Teams Drive Profitable Results

Discover the internal processes that help sales and service teams operate at full capacity without burning out.

3. Alignment Improves Culture and Retention

Devon explains how to connect employee goals to the bigger company vision to boost morale, accountability, and team performance.

4. Culture Isn’t Just About Perks

Improving engagement starts with structure. Get practical ways to build a stronger workplace that supports growth and lowers turnover.

5. AI and Automation Are Changing the Game

Find out how technology is helping companies reduce missed opportunities, automate follow-ups, and close more deals.

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