The home services industry is changing fast.
Technology is advancing. Customers are demanding more. Private equity is shifting the business landscape. If you're relying on the same strategies you used five years ago, you're already behind.
In the latest episode of Catalyst for the Trades, hosts Jennifer Bagley and Chuck Staszkiewicz talk with industry veteran Darren Dixon and Crystal Williams, founder of Lemon Seed Marketing. They cover exactly what home service companies need to do to stay competitive and win.
Many companies are slow to adapt, which is a risk. The ones pulling ahead are doing a few key things: integrating AI, streamlining operations, offering subscription-based services, and improving the customer experience.
1. Private Equity Is Changing the Game
Investors aren’t just bringing money. They’re changing how businesses grow, compete, and deliver services. Understanding this shift is key if you want to scale.
2. Digital-First Is the New Standard
Customers want a smooth, mobile-friendly experience from scheduling to payment. If your process still involves callbacks and paper invoices, you’re losing ground.
3. Subscription Models Are Driving Revenue
Top companies are building predictable income through service plans and monthly agreements. If you're not doing this yet, it’s time to rethink your model.
4. AI and Automation Aren’t Just Buzzwords
From smarter follow-ups to automated scheduling and marketing, AI tools are helping businesses save time and make more money. If you're not exploring these tools, you’re missing out.
The way home service businesses operate is shifting. The ones that adapt will thrive. The ones that don't will disappear. This episode is packed with real strategies you can apply right now to protect your business and fuel long-term growth.
🎧 Listen now to learn how to stay relevant, stay competitive, and stay in business.
Jennifer Bagley
Jennifer Bagley is the CEO and founder of CI Web Group, an AI-enabled marketing agency helping home service businesses achieve exceptional growth. With over 15 years of experience, she has led companies to significantly increase their leads and revenue through innovative strategies and emerging technologies. Her 12 Step Roadmap to Accelerated Results is a trusted framework for HVAC, plumbing, and electrical companies looking to expand their markets and achieve lasting success.
Chuck Staszkiewicz
Chuck is an accomplished entrepreneur and growth strategist, renowned for scaling All Hours Plumbing into a $20 million industry leader before its successful sale in 2023. A co-founder of The Opus & Golds Group, he helps companies grow through innovative strategies and operational excellence. Through his work, Chuck continues to inspire entrepreneurs to achieve their highest potential.
The trades industry is moving fast. If you’re not learning, you’re losing. Catalyst for the Trades gives you real strategies from real experts. No fluff, just what’s working.
🎧 Subscribe on your favorite podcast app to get the insights you need to stay ahead, grow smarter, and win more business.
Discover how leading home‑service companies are leveraging AI, subscription models, and digital‑first strategies.
Learn why private equity, automation, and customer‑centric tech are reshaping the trades.