Want to Innovate Faster? Start Failing Smarter.

In home services, success doesn't come from playing it safe. The companies that win are the ones that take smart risks, fail fast, and learn even faster.

In this episode of Catalyst for the Trades, Jennifer Bagley talks with Sebastian Jimenez, CEO of Rilla, about why failure is essential for growth. They break down how innovation happens, what role AI plays in transforming the trades, and how leaders can build a culture that keeps evolving.

Crystal Williams of Lemon Seed Marketing also joins the conversation to explain how branding and engagement tie directly into long-term competitiveness.

Why Failure Isn’t the Enemy

Too many businesses treat failure like something to avoid. That mindset slows down progress and kills innovation. Sebastian explains how shifting your view of failure can lead to smarter strategies and stronger results.

What You’ll Learn in This Episode

1. Failure Fuels Growth

Real growth happens when you treat setbacks as feedback. Learn how to spot the lesson, adjust fast, and move forward stronger.

2. AI and Tech Are Reshaping Home Services

From voice analysis to automation tools, new technology is changing how teams sell, serve, and scale. Early adopters are already pulling ahead.

3. The Market Is Evolving

Customers want speed, transparency, and convenience. This episode explains how to meet those expectations and stay competitive.

4. Iteration Creates Long-Term Success

If you want to lead your market, your team has to test, tweak, and improve constantly. This isn’t optional. It’s what sets winners apart.

5. How to Push Through Resistance

Innovation usually faces pushback. Learn how to get buy-in, integrate new tools, and lead change without losing momentum.

What This Means for You

Waiting for the “perfect” plan is a mistake. Start testing, track what works, and build a business that can evolve with the market. Innovation doesn’t require perfection. It requires action.

🎧 Listen to the episode now and learn how to turn failure into your biggest growth advantage.

Meet Your Hosts

Jennifer Bagley

Jennifer Bagley is the CEO and founder of CI Web Group, an AI-enabled marketing agency helping home service businesses achieve exceptional growth. With over 15 years of experience, she has led companies to significantly increase their leads and revenue through innovative strategies and emerging technologies. Her 12 Step Roadmap to Accelerated Results is a trusted framework for HVAC, plumbing, and electrical companies looking to expand their markets and achieve lasting success.

Chuck Staszkiewicz

Chuck is an accomplished entrepreneur and growth strategist, renowned for scaling All Hours Plumbing into a $20 million industry leader before its successful sale in 2023. A co-founder of The Opus & Golds Group, he helps companies grow through innovative strategies and operational excellence. Through his work, Chuck continues to inspire entrepreneurs to achieve their highest potential.

Don’t Fall Behind. Subscribe Now.

The trades industry is moving fast. If you’re not learning, you’re losing. Catalyst for the Trades gives you real strategies from real experts. No fluff, just what’s working.

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