Want to Innovate Faster? Start Failing Smarter.

In home services, success doesn't come from playing it safe. The companies that win are the ones that take smart risks, fail fast, and learn even faster.

In this episode of Catalyst for the Trades, Jennifer Bagley talks with Sebastian Jimenez, CEO of Rilla, about why failure is essential for growth. They break down how innovation happens, what role AI plays in transforming the trades, and how leaders can build a culture that keeps evolving.

Crystal Williams of Lemon Seed Marketing also joins the conversation to explain how branding and engagement tie directly into long-term competitiveness.

Why Failure Isn’t the Enemy

Too many businesses treat failure like something to avoid. That mindset slows down progress and kills innovation. Sebastian explains how shifting your view of failure can lead to smarter strategies and stronger results.

What You’ll Learn in This Episode

1. Failure Fuels Growth

Real growth happens when you treat setbacks as feedback. Learn how to spot the lesson, adjust fast, and move forward stronger.

2. AI and Tech Are Reshaping Home Services

From voice analysis to automation tools, new technology is changing how teams sell, serve, and scale. Early adopters are already pulling ahead.

3. The Market Is Evolving

Customers want speed, transparency, and convenience. This episode explains how to meet those expectations and stay competitive.

4. Iteration Creates Long-Term Success

If you want to lead your market, your team has to test, tweak, and improve constantly. This isn’t optional. It’s what sets winners apart.

5. How to Push Through Resistance

Innovation usually faces pushback. Learn how to get buy-in, integrate new tools, and lead change without losing momentum.