Denise Swafford on Growth, Tech & Exit in Home Services

Growing a successful home service business takes more than technical skills. It takes mentorship, strategy, and a clear plan for scaling and exiting.

In this episode of Catalyst for the Trades, Jennifer Bagley and Chuck Staszkiewicz sit down with Denise Swafford, Chief Commercial Officer at P1 Service Group. From working in her father’s HVAC shop to leading one of the most respected brands in the industry, Denise shares the mindset and tactics that helped her rise—and how others can follow that path.

Why This Conversation Matters

Denise’s journey proves that relationships, strategy, and innovation matter just as much as the service you deliver. Whether you’re just starting out or preparing for growth or acquisition, her insights offer a roadmap for doing it the smart way.

What You’ll Learn in This Episode

1. How Denise Got Her Start in HVAC

Denise shares how working in her family’s business shaped her understanding of leadership, service, and long-term success.

2. Why Mentorship Is a Game Changer

You don’t have to figure it all out alone. Denise explains how learning from others helped her move faster and avoid major mistakes.

3. The Role of Technology in Today’s Trades

AI and platforms like Rilla are helping contractors improve communication, training, and efficiency. Denise breaks down how to make the most of these tools.

4. How P1 Service Group Finds the Right Partners

Acquisitions work best when there’s a cultural fit. Learn what Denise and her team look for when partnering with other businesses.

5. How to Build a Business That Buyers Want

From solid operations to team development, Denise shares the key ingredients that make a business attractive for acquisition.

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