From Septic Tanks to Smart Tech: How Van Delden Wastewater Systems Uses AI to Future-Proof Their Business

In an era where artificial intelligence is reshaping every industry, one fourth-generation family-owned septic business is proving that even the most "down and dirty" trades can lead the way in digital innovation.

Courtney Van Delden Supplee, co-owner of Van Delden Wastewater Systems, recently joined CI Web Group on the Catalyst for the Trades podcast to share how her 88-year-old company is embracing AI, digital marketing, and proactive leadership to stay ahead in a rapidly changing landscape.

Listen now on Apple Podcasts

Discover how leading home‑service companies are leveraging AI, subscription models, and digital‑first strategies.

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Learn why private equity, automation, and customer‑centric tech are reshaping the trades.

Article by

Krista Glasser

MEET THE HOSTS

Jennifer Bagley

Jennifer Bagley is the CEO and founder of CI Web Group, an AI-enabled marketing agency helping home service businesses achieve exceptional growth. With over 15 years of experience, she has led companies to significantly increase their leads and revenue through innovative strategies and emerging technologies. Her 12 Step Roadmap to Accelerated Results is a trusted framework for HVAC, plumbing, and electrical companies looking to expand their markets and achieve lasting success.

MEET THE HOSTS

Jazmin Ramirez

Jazmin Ramirez is an industry-recognized trade operations leader turned award-winning growth strategist. Named one of the top 30 most influential women in HVACR, she leverages her real-world background in frontline plumbing and HVAC operations to serve as a high-accountability growth coach. As the Senior Director of Growth at CI Web Group, Jazmin helps contractors bridge the gap between daily field reality and cutting-edge technology to build sustainable, highly profitable businesses.