Learn · November 13, 2025
How AI Is Disrupting SEO and Why Contractors Can’t Ignore It
In a seismic shift that rivals the invention of the printing press—or even the atomic age—artificial intelligence is transforming how homeowners search, decide, and buy.
By The Catalyst Editorial Team Operator education · 1 min read
If you’re still clinging to keyword stuffing and backlink chasing, you’re already falling behind.
In a seismic shift that rivals the invention of the printing press—or even the atomic age—artificial intelligence is transforming how homeowners search, decide, and buy. And for contractors in HVAC, plumbing, roofing, and electrical, the time to adapt isn’t tomorrow. It’s today.
In this episode of Catalyst for the Trades, CI Web Group CEO Jennifer Bagley sits down with Seth Humble, Director of Product & Production, to unpack how SEO has evolved into an AI-powered engine—and what that means for your business.
