How to Build an Unstoppable Brand (and Avoid the Contractor Trap)

Catalyst for the Trades Podcast | Featuring Crystal Williams of Lemon Seed Marketing

Most contractors know how to fix a system—but when it comes to branding, marketing, or business strategy? Many are stuck throwing spaghetti at the wall, hoping something sticks.

Why do so many contractors struggle to grow in a crowded market?
Because they’re following the crowd instead of building a brand that leads.

In this episode of Catalyst for the Trades, Jennifer Bagley sits down with Crystal Williams, co-founder of Lemon Seed Marketing and lifelong advocate for the trades. Crystal pulls back the curtain on what’s really holding HVAC, plumbing, and electrical contractors back, and how to break through with brand-first strategy and real accountability.