How Trey McWilliams Balances Big Growth With People-First Leadership

Scaling a home services business is tough. Doing it while staying true to your core values is even harder.

In this episode of Catalyst for the Trades, Jennifer Bagley sits down with Trey McWilliams, a third-generation business owner and the force behind McWilliams & Sons and Blue Cardinal Home Services Group. Trey shares the lessons he learned from growing a local business into a platform of brands that now spans across markets.

This is a real-world look at how to scale without losing your company’s soul.

Why Growth Without Culture Doesn’t Work

Trey knows firsthand that rapid expansion can destroy a business if leadership, financial discipline, and team alignment aren't in place. His experience offers a clear roadmap for building a business that grows the right way.

What You’ll Learn in This Episode

1. Why Private Equity Isn’t Just About the Money

Trey explains how choosing the right investment partner can create long-term success, not just a short-term exit.

2. Financial Transparency Builds Stronger Teams

When employees understand the numbers, they make better decisions. Learn how Trey used financial literacy to build accountability across the company.

3. Hiring Leaders Early Pays Off Later

One of the biggest mistakes owners make is waiting too long to hire real leadership. Trey shares how to spot the right people and get them in place before you need them.

4. The Emotional Side of Scaling and Selling

Growth isn’t just a numbers game. Trey opens up about what it takes mentally and emotionally to navigate change and lead through major business transitions.

5. People-First Growth Is Possible

You don’t have to choose between culture and scale. Trey’s journey proves you can build a thriving company by staying committed to your team and values.

What This Means for Your Business

You can grow big and still stay grounded. You can lead with numbers and heart. This episode shows you how to scale your business without losing what made it special in the first place.

🎧 Listen to the full episode now and learn how to build something bigger without sacrificing what matters most.

Meet Your Hosts

Jennifer Bagley

Jennifer Bagley is the CEO and founder of CI Web Group, an AI-enabled marketing agency helping home service businesses achieve exceptional growth. With over 15 years of experience, she has led companies to significantly increase their leads and revenue through innovative strategies and emerging technologies. Her 12 Step Roadmap to Accelerated Results is a trusted framework for HVAC, plumbing, and electrical companies looking to expand their markets and achieve lasting success.

Chuck Staszkiewicz

Chuck is an accomplished entrepreneur and growth strategist, renowned for scaling All Hours Plumbing into a $20 million industry leader before its successful sale in 2023. A co-founder of The Opus & Golds Group, he helps companies grow through innovative strategies and operational excellence. Through his work, Chuck continues to inspire entrepreneurs to achieve their highest potential.

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