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If you think roofing is just another trade, think again. The industry is evolving faster than ever—driven by technology, labor shortages, and new ways to compete. In this episode of Catalyst for the Trades, Jennifer Bagley sits down with Joel Viera, powerhouse leader from the Western States Roofing Contractors Association, to dive into the future of roofing and how the right connections and tech can set you up to win.
Joel pulls back the curtain on the Western Roofing Expo, one of the biggest, boldest regional events in the industry, and shares how roofers are adapting (and thriving) in the face of big shifts: AI, language barriers, workforce challenges, and rapid-fire innovation.
Joel has spent 25+ years at the center of roofing’s transformation. This conversation is a playbook for contractors and industry professionals who want to stay relevant, profitable, and ready for whatever comes next. Whether you’re a roofer, a trades entrepreneur, or considering adding roofing to your business, this episode shows you what’s working, what’s changing, and what you can do to get ahead.
The roof over your head is more than a necessity; it’s a high-demand business with endless potential. But to lead, you need to learn, collaborate, and embrace the tools that are shaping tomorrow. This episode is your inside look at both the challenges and the huge wins waiting for forward-thinking contractors.
Whether you’re ready to level up your knowledge, build a stronger network, or unlock the power of AI in your business, you’ll leave with concrete ideas to protect your profit and push your company forward.
🎧 Listen now and hear from someone at the heart of the industry transformation, so you can act before your competition catches up.
Jennifer Bagley
Jennifer Bagley is the CEO and founder of CI Web Group, an AI-enabled marketing agency helping home service businesses achieve exceptional growth. With over 15 years of experience, she has led companies to significantly increase their leads and revenue through innovative strategies and emerging technologies. Her 12 Step Roadmap to Accelerated Results is a trusted framework for HVAC, plumbing, and electrical companies looking to expand their markets and achieve lasting success.
Chuck Staszkiewicz
Chuck is an accomplished entrepreneur and growth strategist, renowned for scaling All Hours Plumbing into a $20 million industry leader before its successful sale in 2023. A co-founder of The Opus & Golds Group, he helps companies grow through innovative strategies and operational excellence. Through his work, Chuck continues to inspire entrepreneurs to achieve their highest potential.
The trades industry is moving fast. If you’re not learning, you’re losing. Catalyst for the Trades gives you real strategies from real experts. No fluff, just what’s working.
🎧 Subscribe on your favorite podcast app to get the insights you need to stay ahead, grow smarter, and win more business.
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