Acquisitions · Post-Close Integration
The 100 days after close decide whether the deal was worth doing.
Buying the business is the easy part. We bring web, marketing, consulting, and leadership in immediately after close — the growth stack that turns a fair price into a good deal for everyone at the table. Evaluate / brand / market work for newly acquired companies is delivered with CI Web Group; AI training runs through JustStart AI.
What we install after close
Not a rebrand. A rebuild of the growth engine.
Web & digital foundation
A modern site, tracking, and a technical foundation built to convert — replacing whatever the business was limping along on. CI Web Group is how Catalyst delivers that rebuild for newly acquired companies.
Evaluate, brand & market
Assess what the acquired brand can stand on, then market it so demand fills the schedule — SEO, local presence, paid where it earns its keep, and follow-up that doesn't rely on someone remembering to call back.
Ops & AI-enabled workflows
Scheduling, dispatch, lead routing, and follow-up automation — the unglamorous systems that quietly add margin. AI training for the team is delivered with JustStart AI when operators need hands-on adoption, not another unused seat.
Leadership & bench strength
Operator coaching for portfolio leadership where Catalyst holds equity — plus bench strength so the P&L is not riding on one hero owner.
Catalyst remains the operating brand. CI Web Group (evaluate, brand, and market newly acquired trades businesses) and JustStart AI (ai training for operators and teams) are how that work ships — not a second marketing agency pitch.
Why this is the real lever
This is how the deal pays for itself.
Every creative structure we use on the front end — seller financing, earnouts, equity rollover — depends on enterprise value actually going up after close. That's not a hope. It's the reason we treat post-close integration as core deal work, not an optional add-on for later.
The first 100 days
A framework, not a guess.
First 30 days
Stabilize. Confirm the team, the numbers, and the customer base. No surprises, no disruption the business doesn't need yet.
Days 30–60
Install the growth foundation — web, tracking, and the demand systems that were missing or under-built.
Days 60–100
Turn on demand generation and ops automation, and put leadership in place where the business needs it most.
FAQ
What happens to the business in the first 100 days after close?
- Why does post-close integration matter to how the deal is structured?
- Because our growth work is often part of how we fund the price. If enterprise value rises after close through better marketing, ops, and leadership, sellers with earnouts or rollover equity get paid more from performance — not from us writing a bigger check upfront.
- Is this the same as your consulting practice?
- It is built on the same growth-strategy and AI-transformation work, applied inside a business where Catalyst holds equity. Operator coaching is a partnership benefit — not sold as standalone consult to companies we do not own with you. Web, branding, and marketing for newly acquired companies are delivered with CI Web Group; AI training is delivered with JustStart AI.
- What if the deal isn't with Catalyst as the buyer?
- We also bring this integration playbook to buyers we advise through Buy-Side Advisory — the same systems, wherever the capital comes from.
Two doors in
Which side of the table are you on?
I want to sell my company.
A confidential, no-pressure conversation. Bring your real numbers when you're ready — not before.
Start a confidential conversationI want to buy or partner.
Tell us what you're looking at. We'll tell you honestly whether it fits how we structure deals.
Talk deal structureExplore the acquisitions practice
Buy-Side Advisory
How Catalyst sources, screens, and structures acquisitions — and how we help other buyers run the same playbook.
Read more →Sell-Side / Exit Advisory
For owners who are ready — or getting ready — to exit on their own terms, with the business intact.
Read more →Deal Diligence & Valuation
What the business is actually worth, what's really driving it, and what to fix before anyone signs.
Read more →Keep exploring Catalyst