Pillar 01 · Consult
Nationwide trades business consulting.
Catalyst helps trades and home-service operators across the United States align growth strategy, AI transformation, brand and demand systems, and operator coaching for equity partners.
The offer
Operator-led consulting built for trades companies.
Most consulting for the trades is either agency theater or MBA theater. Catalyst sits with operators: diagnose the real constraint, design what the company can actually run, and stay until the rhythm holds.
Whether you need sharper growth focus, AI that earns its keep, a brand that compounds, or operator coaching inside an equity partnership — the engagement is the same standard: clarity, ownership, and proof in the operating system. Leadership coaching is not sold standalone; it follows Acquisitions or an equity growth partnership.
Catalyst is the brand hub — not another marketing agency. Specialized delivery runs through partners: JustStart AI for AI training, and CI Web Group when evaluate / brand / market work is in scope (especially after an acquisition).
Service mesh
Four consulting services for trades business growth.
Start where the pain is loudest. The mesh is designed so each engagement links to the others when the company is ready.
Leadership Coaching
One-to-one and cohort coaching for CEOs and COOs inside Catalyst equity partnerships.
Brand & Demand Systems
Positioning, narrative, and demand engines built for operators, with CI Web Group available for execution when in scope.
AI Transformation
Practical AI adoption for field, office, and leadership, with operator training delivered through JustStart AI.
Growth Strategy
Systems and Soul. Technology and Tactics. Growth built on technology, strategy, network, and mindset.
How we work
Diagnose. Design. Install.
01
Diagnose
We map the real constraint — capacity, offer, brand, leadership, or tooling — before prescribing anything.
02
Design
A focused plan with owners, metrics, and a cadence your team can run without us in the room.
03
Install
We stay through the hard weeks: decisions, training, and the systems that make the plan stick.
Proof
Advice grounded in trades operating experience.
Counsel from people who have built inside the trades — strategy, media, authorship, and deal work under one brand.
Jennifer Bagley
Founder & CEO
Melanie Osio
COO
Jazmin Ramirez
Executive Director, Growth · Podcast Co-Host
Ready to get specific.
Tell us where the company is stuck. We will tell you which consult entry fits — or when a different pillar is the better first move.