Privacy Policy

This Privacy Policy applies to information handled by The Catalyst for the Trades (“Catalyst,” “we,” “us,” or “our”) through www.catalystforthetrades.com, our email communications, and the newsletter and media experiences linked from this website. The site presents Catalyst's consulting, podcast, book, and acquisition-advisory work for the trades.

This policy does not replace the privacy terms in a signed consulting, transaction, employment, vendor, or other agreement. If a separate agreement applies, it controls for the information and relationship it covers.

Depending on how you interact with Catalyst, we may collect:

• Contact and inquiry information, such as your name, email address, organization, trade, role, and the content of messages you send by email or through a linked service.
• Newsletter information, including the email address and consent information you submit through the Beehiiv subscription experience.
• Business and transaction information you voluntarily share when discussing consulting or acquisition opportunities. Please do not send sensitive personal, payment-card, banking, or confidential deal information before an appropriate agreement and secure exchange method are in place.
• Technical and usage information, such as IP address, browser and device type, referring page, requested pages, timestamps, and security logs, collected by our hosting, content-delivery, performance-analytics, and call-tracking providers for operational measurement, attribution, security, and improvement.
• Cookie and preference information, including the consent choice saved in your browser's local storage.

We receive this information directly from you, automatically from your browser and device, and from service providers that help us host, secure, publish, measure, or communicate through the site.

• Respond to questions and route consulting, podcast, book, or acquisition inquiries.
• Send newsletters or other communications you request and honor unsubscribe choices.
• Evaluate potential business relationships and prepare for conversations you initiate.
• Operate, secure, troubleshoot, analyze, and improve the site and its content.
• Prevent fraud, abuse, and unauthorized activity.
• Comply with law, enforce agreements, and protect Catalyst, our users, and others.
• Complete a merger, acquisition, financing, restructuring, or other business transaction, subject to appropriate safeguards.

Where applicable law requires consent, we rely on your consent and allow you to withdraw it. In other circumstances, we process information to perform a request, comply with law, or pursue legitimate business interests that do not override your rights.

We disclose information only as reasonably needed for the purposes above, including to:

• Service providers supporting hosting, content delivery, security, email and newsletter delivery, analytics, media distribution, and business operations. They receive only the information needed to perform their work.
• Professional advisors and transaction participants, such as attorneys, accountants, insurers, lenders, buyers, sellers, and diligence providers, where appropriate and subject to confidentiality obligations.
• Authorities or other parties when required by law or reasonably necessary to protect rights, safety, property, or the integrity of the site.
• A successor organization in connection with a merger, sale, acquisition, financing, or reorganization.

We do not sell your personal information for money. We also do not share mobile phone numbers or SMS opt-in data with third parties for their own marketing. If Catalyst later offers an SMS program, its specific opt-in terms will be presented before enrollment.

Catalyst uses necessary browser storage to remember privacy choices. Performance analytics and call tracking, when configured, remain active on this US site for measurement, attribution, security, and improvement; the Site does not offer a control to disable them. Cookie settings and Google Consent Mode signals control optional advertising storage and personalization only. See the Cookie Policy and Settings for details.

The current site includes or links to third-party experiences such as Beehiiv for newsletter subscriptions and podcast or media platforms including YouTube and Buzzsprout. Those providers may receive technical information when their content is loaded or when you follow a link, and their own privacy policies govern their handling. The Beehiiv embed on our contact page waits until you allow optional advertising and third-party marketing content.

Our hosting and security providers may process server logs and network information needed to deliver and protect the site. We do not control cookies set after you leave Catalyst for a third-party website.

California residents may have rights under the CCPA as amended by the CPRA, including rights to know, access, correct, delete, and obtain information about personal information, to opt out of “sale” or “sharing” for cross-context behavioral advertising under California Civil Code §§ 1798.120 and 1798.121, and to receive equal service and pricing when exercising a right. Texas residents may have comparable rights under the Texas Data Privacy and Security Act (“TDPSA”). Residents of other US states may have similar rights, including portability and targeted-advertising opt-outs.

We do not sell personal information for money. If optional advertising technologies are active, their operation may be treated as “sharing” or “selling” under broad state-law definitions. Use the control below to turn off optional advertising storage, ad-user-data signals, and personalization for this browser. Configured analytics and call tracking remain active and are not controlled here.

Global Privacy Control (GPC): when your browser sends a recognized GPC signal, Catalyst treats it as an opt-out of advertising sale or sharing for that browser and keeps marketing storage off. You can also use browser controls to block or delete cookies.

If Canadian privacy law applies to you, you may request access or correction and withdraw consent subject to PIPEDA and applicable provincial law, including Quebec Law 25. This English-language policy does not represent that Catalyst targets Quebec; contact us if you need help understanding or exercising a right.

To exercise a privacy right, email [email protected] with “Privacy Request” in the subject line and describe your request and jurisdiction. We may need to verify your identity or an authorized agent. We will respond within the period required by applicable law. Your right to non-discrimination means we will not deny service, charge a different price, or provide a different level of service because you made a valid request.

We keep personal information only as long as reasonably needed for the purpose for which it was collected, to maintain appropriate business records, resolve disputes, enforce agreements, and meet legal obligations. Retention varies by record type and relationship. We delete, de-identify, or securely archive information when it is no longer needed, subject to lawful exceptions.

We use reasonable administrative, technical, and organizational safeguards designed to protect information. No Internet transmission or storage system is completely secure, so we cannot guarantee absolute security. This website does not ask you to enter payment-card or bank-account credentials.

Catalyst and our providers may process information in the United States or other countries. Where required, we use contractual or other lawful safeguards for cross-border transfers.

The site and Catalyst's business offerings are intended for adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child submitted information, email us so we can investigate and delete it where appropriate.

We may update this policy as our site, services, or legal obligations change. We will post the revised policy here and update the date above. Material changes may receive additional notice where required.

Questions or privacy requests may be sent to The Catalyst for the Trades at [email protected]. You may also use our contact page.