Package
Launch
$5,000 + $1,000/mo
Setup $5,000 · then $1,000/mo
Website + Daily Blogging + a podcast interview — the lean personal brand stack.
- Website
- Daily Blogging
- Podcast interview
Personal Brand · Investment
Personal Brand packages.
Four clear investments for trades leaders who want a public voice that compounds — AEO, GEO, SEO, and conversions — plus the authority that follows. Daily Blogging on your own website is included across packages.
Choose your stack
Launch · Author · Influence · Authority Engine
Each package is setup plus monthly. Cards are here so you can choose — then talk scope on contact.
Package
Author
$15,000 + $1,000/mo
Setup $15,000 · then $1,000/mo
Add a mini book to the Launch stack — authorship without the full publishing runway.
- Website
- Mini book
- Daily Blogging
- Podcast interview
Most complete monthly
Influence
$15,000 + $5,000/mo
Setup $15,000 · then $5,000/mo
Digital book + social media on a higher monthly cadence for ongoing authority.
- Website
- Digital book
- Daily Blogging
- Podcast interview
- Social media
Package
Authority Engine
$60,000 + $25,000/mo
Setup $60,000 · then $25,000/mo
Full authorship, publishing, podcast production, and marketing under one investment.
- Website
- Digital book
- Book publishing
- Book printing
- Daily Blogging
- Social media
- Podcast interview
- Podcast production
- Marketing
Book publishing and printing with Tony Jeary · Strategic Acceleration.
Talk about Authority EngineBook printing typically runs about $2 per paperback. Typical estimate for paperback printing — not a hard quote. Confirm current rates before contracting. [CONFIRM]
Proof
Built the way we run it ourselves.
Jennifer Bagley — Founder & CEO of The Catalyst for the Trades — runs a live personal brand system at jenniferbagley.com: personal website, book, blog, and authority content — not a contractor company site. Visit jenniferbagley.com →
Package questions, answered.
- What does the monthly retainer cover?
- Monthly keeps the personal brand operating after setup — cadence and ownership for Daily Blogging on your website, social when included, and coordination so website, book assets, and podcast appearances stay linked. Exact scope follows the package you choose; Influence and Authority Engine carry heavier ongoing production (social, podcast production, marketing).
- What is Daily Blogging in these packages?
- Daily Blogging is a publishing rhythm on your own personal brand website — not content on catalystforthetrades.com. Catalyst’s Learning Center (/learn) and The Catalyst library (/blog/library) are separate Intent-1 programs. Daily Blogging compounds AEO, GEO, SEO, and conversion paths around your name.
- How much does book printing cost?
- Book printing typically runs about $2 per paperback. That is a typical market estimate — not a hard quote. Confirm current print rates (CONFIRM) before any print-run commitment. Print volume and specs are scoped separately, especially on Authority Engine.
- What is the difference between a mini book, a digital book, and full publishing?
- A mini book is a focused, shorter authorship asset — thesis and packaging without the full publish/print runway. A digital book is a digital-first product (formats, pre-release, distribution readiness). Both are Catalyst deliverables on Author and Influence. Full publishing (Authority Engine) adds publishing path, book printing, and book marketing — delivered with Tony Jeary / Strategic Acceleration while Catalyst stays the OS.
- Where does Tony Jeary / Strategic Acceleration fit?
- Only on Authority Engine — the package that includes book publishing and book printing. Launch, Author, and Influence are delivered by Catalyst (including mini book and digital book). Strategic Acceleration is the named partner for that full publish + print stack; Catalyst stays the OS.
Individual services
Prefer to start with one service?
Packages bundle the stack. You can also enter through a single Personal Brand service — including Daily Blogging via blogging and digital marketing.
- Personal Brand hubStrategy, site, book, and demand overview
- Personal Brand StrategyPOV, audience, narrative, and offer architecture for the trades leader — not only the company logo.
- Personal Brand WebsitesPersonal site systems for trades leaders — authority, media, and conversion — not a contractor company site.
- Book DevelopmentConcept, outline, chapter architecture, and author operating plan — Catalyst-led authorship for mini book and digital book.
- Digital Book CreationDigital-first formats, pre-release, and distribution readiness — delivered by Catalyst.
- Blogging and Digital MarketingDaily blogging on your personal brand website, plus demand systems — intent-tiered, measurable, linked to podcast and consult.
Keep exploring Catalyst
LearnThe Catalyst LibraryOwns marketing, brand, authority, valuation, recruiting, retention, and conversions for trades founders — seven pillars + Method, mapped to Learn operating pillars.Explore →BuildCatalyst ConsultGrowth strategy, AI transformation, brand and demand systems, or operator coaching.Explore →Buy · Sell · ValueAcquisitionsBuy-side, sell-side, diligence, valuation, and post-close integration.Explore →
Ready to pick a package.
Tell us Launch, Author, Influence, or Authority Engine — or where you are stuck. We will respond with a clear next step.