Episode
40
October 24, 2025

Jazmin Ramirez: How Real Leadership Powers Change in the Trades

Behind every thriving home service business is a leader who’s not afraid to dig in, push through disruption, and put people first. On this episode of Catalyst for the Trades, host Jennifer Bagley welcomes Jazmin Ramirez—Senior Director of Growth at CI Web Group, recipient of the Woman in HVACR 2024 award, and a true force of innovation for the trades.

Jazmin’s journey started as an office manager for a plumbing company at just 21. She’s since built teams, re-engineered operations, mentored rising stars, and driven major digital transformation at CI Web Group—helping both her own family business and hundreds of contractors thrive as the industry evolves at lightning speed.

If you want to know what resilient leadership looks like when everyone else is scrambling, this is the episode for you.

Why This Episode Matters

Jazmin isn’t just talking about change; she’s lived it, weathered it, and led others through it. From front-line admin to senior leadership, she’s seen firsthand the impact of AI, economic shifts, and market demands on contractors. This episode is a roadmap for building strong teams, smart systems, and sustaining culture while navigating rapid tech transformation.

What You’ll Learn

1. How to Lead Through Uncertainty

Jazmin shares real-world stories of navigating late nights, tough calls, and fast pivots during CI Web Group’s AI-driven transformation, while still protecting culture and team morale.

2. Why “Why” Matters

Learn how staying connected to your bigger purpose—serving clients, supporting your team, providing for your family—can fuel your drive and keep burnout at bay.

3. AI in the Real World: What’s Working

Get behind-the-scenes insights into how CI Web Group adopted AI across SEO, content, local marketing, and communication, and what it means for contractors looking to scale.

4. Balancing Tech with Heart

Discover how to maintain a human-centered approach as your business grows, so clients still feel supported and teams stay engaged even with automation in play.

5. Resilience at Every Level

From the front desk to senior leadership, Jazmin breaks down the mindset shifts that helped her, and others, adapt, lead, and thrive through nonstop change.

6. The Trades Are Ready for Tech

Jazmin and Jennifer push back on the outdated belief that contractors can’t keep up. The truth? The trades are innovating faster than ever.

7. What’s Coming Next: Avatars, MCP, and the Next Digital Leap

Hear about CI Web Group’s bleeding-edge initiatives, from AI avatars to a new MCP (Mass Content Production) model that could redefine how contractors market online.

For Contractors, By Contractors

Whether you’re running a $5M HVAC company, managing a plumbing team, or just getting started in the trades—this episode is for you. Jazmin’s story is living proof that leadership, when rooted in purpose and backed by smart tech, can transform businesses from the inside out.

Don’t Miss Out

The home services industry isn’t slowing down. If you’re not learning, you’re falling behind.

🎧 Listen now to hear how real leadership can help you navigate disruption, build high-performing teams, and future-proof your business.

📱 Subscribe to Catalyst for the Trades on YouTube, and get real strategies from real experts.

Meet Your Hosts

Jennifer Bagley
Jennifer Bagley is the CEO and founder of CI Web Group, an AI-enabled marketing agency helping home service businesses achieve exceptional growth. With over 15 years of experience, she has led companies to significantly increase their leads and revenue through innovative strategies and emerging technologies. Her 12 Step Roadmap to Accelerated Results is a trusted framework for HVAC, plumbing, and electrical companies looking to expand their markets and achieve lasting success.

Chuck Staszkiewicz
Chuck is an accomplished entrepreneur and growth strategist, renowned for scaling All Hours Plumbing into a $20 million industry leader before its successful sale in 2023. A co-founder of The Opus & Golds Group, he helps companies grow through innovative strategies and operational excellence. Through his work, Chuck continues to inspire entrepreneurs to achieve their highest potential.

Don’t Fall Behind. Subscribe Now.

The trades industry is moving fast. If you’re not learning, you’re losing. Catalyst for the Trades gives you real strategies from real experts. No fluff, just what’s working.

🎧 Subscribe on your favorite podcast app to get the insights you need to stay ahead, grow smarter, and win more business.

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