Learn · January 28, 2026
Women Leading the AI Revolution in Home Services | Catalyst for the Trades
Discover how three women leaders in HVAC, plumbing, and septic are using AI, data-driven marketing, and leadership to scale smarter and stay ahead in the trades.
By The Catalyst Editorial Team Operator education · 1 min read
What happens when three powerhouse women from septic, HVAC, and plumbing come together to talk AI, marketing chaos, and running businesses while raising families? You get raw insights, real wins, and a roadmap to staying ahead in the trades. This episode of Catalyst for the Trades is a must-listen.
Hosted by Jennifer Bagley, CEO of CI Web Group, this panel features:
- Courtney Van Delden Supplee – Van Delden Wastewater Systems
- Stephanie Allen – AirWorks Solutions
- Amanda Casteel – Cherry Blossom Plumbing
They’re not just adapting to AI; they’re building businesses around it. And their stories are packed with lessons every trade business owner can use.
Why You Should Listen
This is a straight-shooting, real-world conversation with three women who are making change happen. You'll hear exactly how they’re navigating marketing, adopting AI, and managing people and growth—all without sugarcoating the challenges.
You’ll get:
- Hard-earned lessons from the marketing trenches
- A behind-the-scenes look at real AI adoption
- Tips for managing change, growth, and team culture
- And a fresh perspective on why women are uniquely equipped to lead in the trades
