Women Leading the AI Revolution in Home Services: Real Talk, Real Results

What happens when three powerhouse women from septic, HVAC, and plumbing come together to talk AI, marketing chaos, and running businesses while raising families? You get raw insights, real wins, and a roadmap to staying ahead in the trades. This episode of Catalyst for the Trades is a must-listen.

Hosted by Jennifer Bagley, CEO of CI Web Group, this panel features:

• Courtney Van Delden Supplee – Van Delden Wastewater Systems
• Stephanie Allen – AirWorks Solutions
• Amanda Casteel – Cherry Blossom Plumbing

They’re not just adapting to AI; they’re building businesses around it. And their stories are packed with lessons every trade business owner can use.

Why You Should Listen

This is a straight-shooting, real-world conversation with three women who are making change happen. You'll hear exactly how they’re navigating marketing, adopting AI, and managing people and growth—all without sugarcoating the challenges.

You’ll get:

• Hard-earned lessons from the marketing trenches
• A behind-the-scenes look at real AI adoption
• Tips for managing change, growth, and team culture
• And a fresh perspective on why women are uniquely equipped to lead in the trades

Key Takeaways From the Episode

1. From Guesswork to Data-Driven: Marketing Lessons That Hit Home

Courtney Van Delden Supplee shares what it was like growing up in the family septic business, and how they used to spend on marketing without tracking anything.

"We didn’t even ask where the lead came from!"

After switching to ServiceTitan and implementing ROI tracking, they made smarter, faster decisions, and started seeing serious results. The group discusses:

• Common pitfalls like underfunded campaigns and wasted ad dollars
• Why consistency beats crisis when it comes to growth
• The importance of building marketing systems you can measure

Stephanie Allen dives into the dangers of outsourcing too early and losing your brand’s voice. For her, community presence and grassroots marketing still matter, especially in an AI world.

2. The Reality of AI: Imperfect, Powerful, and Game-Changing

"Do you want it perfect, or do you want results?"

Shifting from WordPress to a low-code, AI-powered platform wasn’t easy, but it was necessary. The women share how they embraced imperfection, redefined their expectations, and started seeing:

• Real visibility into daily content output
• Smarter SEO through consistent blog publishing
• Automated tasks that saved time AND improved reach

They also explain why AI needs training, just like people. And how patience (about 120 days) is key to letting systems ramp up and deliver.

3. Leading Through Change: People, Processes, and Pain Points

Early adopters don’t wait for perfect timing, they create momentum. This episode covers:

• How to collect and organize field photos and assets for AI to use
• The challenge of getting team buy-in during rapid change
• Strategies for holding vendors and tech partners accountable

Plus, hear how these leaders turned compliance, visibility, and even AI mistakes into opportunities to improve their systems.

4. The Power of Peer Support and Co-Creation

When you’re on the leading edge of innovation, it helps to have friends on the journey.

Stephanie Allen describes the behind-the-scenes text threads, troubleshooting calls, and shared content audits that made all the difference.

“We're building the ark, and the storm is coming. Let’s bring as many people on board as we can.”

The takeaway? Co-creating your marketing (with your team AND your agency) leads to better results, and a more agile business.

What This Means for You

This episode isn’t just about AI; it’s about leadership, growth, and staying human in a high-tech world.

If you want actionable insight into:

• Moving from gut-feel marketing to data-driven decisions
• What AI adoption actually looks like in the field
• Managing culture shifts as automation scales
• Organizing assets for better search and storytelling
• Why women are rewriting the future of the trades

👉 Then you need to listen.

Meet Your Hosts

Jennifer Bagley
Jennifer Bagley is the CEO and founder of CI Web Group, an AI-enabled marketing agency helping home service businesses achieve exceptional growth. With over 15 years of experience, she has led companies to significantly increase their leads and revenue through innovative strategies and emerging technologies. Her 12 Step Roadmap to Accelerated Results is a trusted framework for HVAC, plumbing, and electrical companies looking to expand their markets and achieve lasting success.

Chuck Staszkiewicz
Chuck is an accomplished entrepreneur and growth strategist, renowned for scaling All Hours Plumbing into a $20 million industry leader before its successful sale in 2023. A co-founder of The Opus & Golds Group, he helps companies grow through innovative strategies and operational excellence. Through his work, Chuck continues to inspire entrepreneurs to achieve their highest potential.

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