Women Leading the AI Revolution in Home Services: Real Talk, Real Results

What happens when three powerhouse women from septic, HVAC, and plumbing come together to talk AI, marketing chaos, and running businesses while raising families? You get raw insights, real wins, and a roadmap to staying ahead in the trades. This episode of Catalyst for the Trades is a must-listen.

Hosted by Jennifer Bagley, CEO of CI Web Group, this panel features:

Courtney Van Delden Supplee – Van Delden Wastewater Systems
Stephanie Allen – AirWorks Solutions
Amanda Casteel – Cherry Blossom Plumbing

They’re not just adapting to AI; they’re building businesses around it. And their stories are packed with lessons every trade business owner can use.

Why You Should Listen

This is a straight-shooting, real-world conversation with three women who are making change happen. You'll hear exactly how they’re navigating marketing, adopting AI, and managing people and growth—all without sugarcoating the challenges.

You’ll get:

Hard-earned lessons from the marketing trenches
A behind-the-scenes look at real AI adoption
Tips for managing change, growth, and team culture
And a fresh perspective on why women are uniquely equipped to lead in the trades

Listen now on Apple Podcasts

Discover how leading home‑service companies are leveraging AI, subscription models, and digital‑first strategies.

Listen now on Spotify

Learn why private equity, automation, and customer‑centric tech are reshaping the trades.

Article by

Krista Glasser

MEET THE HOSTS

Jennifer Bagley

Jennifer Bagley is the CEO and founder of CI Web Group, an AI-enabled marketing agency helping home service businesses achieve exceptional growth. With over 15 years of experience, she has led companies to significantly increase their leads and revenue through innovative strategies and emerging technologies. Her 12 Step Roadmap to Accelerated Results is a trusted framework for HVAC, plumbing, and electrical companies looking to expand their markets and achieve lasting success.

MEET THE HOSTS

Jazmin Ramirez

Jazmin Ramirez is an industry-recognized trade operations leader turned award-winning growth strategist. Named one of the top 30 most influential women in HVACR, she leverages her real-world background in frontline plumbing and HVAC operations to serve as a high-accountability growth coach. As the Senior Director of Growth at CI Web Group, Jazmin helps contractors bridge the gap between daily field reality and cutting-edge technology to build sustainable, highly profitable businesses.