Discover business acumen: core components, traits of leaders, development steps & metrics to boost decision-making and scale success.

What happens when three powerhouse women from septic, HVAC, and plumbing come together to talk AI, marketing chaos, and running businesses while raising families? You get raw insights, real wins, and a roadmap to staying ahead in the trades. This episode of Catalyst for the Trades is a must-listen.
Hosted by Jennifer Bagley, CEO of CI Web Group, this panel features:
They’re not just adapting to AI; they’re building businesses around it. And their stories are packed with lessons every trade business owner can use.
Why You Should Listen
This is a straight-shooting, real-world conversation with three women who are making change happen. You'll hear exactly how they’re navigating marketing, adopting AI, and managing people and growth—all without sugarcoating the challenges.
You’ll get:

Discover how leading home‑service companies are leveraging AI, subscription models, and digital‑first strategies.
Learn why private equity, automation, and customer‑centric tech are reshaping the trades.

Discover business acumen: core components, traits of leaders, development steps & metrics to boost decision-making and scale success.

Lead your crew to victory! Master essential contractor leadership strategies for project success, safety, and team empowerment.

Harness real-time data with cortex pulse analytics. Get AI-driven insights, detect issues instantly, and make smarter business decisions.