Episode 69 · July 31, 2026

Your Personal Brand Is Becoming Your Biggest Business Asset

With Casey Eberhart

The rules of marketing have changed. Your website, your team, and your personal brand are no longer separate—they're all connected. In this episode of Catalyst for the Trades, Jennifer Bagley sits down with longtime str…

Hosted by Jennifer Bagley & Jazmin Ramirez 1 min read · Produced by The Catalyst for the Trades

Episode: Episode 69

The rules of marketing have changed. Your website, your team, and your personal brand are no longer separate—they’re all connected. In this episode of Catalyst for the Trades, Jennifer Bagley sits down with longtime strategist and business advisor Casey Eberhart to explore why contractors who embrace AI, build authority, and think several moves ahead will leave their competitors behind.

Together, they discuss why AI is reshaping the way contractors build trust online, why personal branding is becoming a competitive advantage, and how business owners can build authority that extends beyond their company website. From AI search and digital authority to team visibility, customer trust, and content strategy, this conversation explores what it means to think several moves ahead in an industry that’s changing faster than ever.

Guest: Casey Eberhart